aixigo

Develop personas for Aixigo’s Community Portal and Academy to tailor offerings, improve marketing and sales activities, and enhance the user experience for developers using their financial software APIs.

The Project

The Project

As a Fintech, our bread and butter are financial software: our aixigo BLOXX, which is modular, APIs-based software.

The interfaces we offer mainly do financial calculations which, combined with a user-interface, are used by financial institutions and advisers in their daily business. This business can be quite complex and aixigo provides documentation in a dedicated Community Portal that can be accessed by anyone interested. Additionally, aixigo has grown its own Academy and offers courses that navigate through the software’s complexity.

The Community Portal is not only a documentation hub but is also used as marketing and selling tool for our software. In the Community Portal you can try the APIs and operate the software with your own data. The Community Portal has grown and has great quality, but we never found the time to really dive deep into the needs of our users. Additionally, there are ways to expand the Community Portal as well as the Academy, but we first need to understand better the user groups we want to attract. Therefore, one of the core goals is to win new subscribers and to convince them to become part of our aixigo community. The focus is to demonstrate added value that motivates subscribers to revisit our portal and take an active role within our social community.

To better understand the needs of our core target groups is a base for our work to promote and position the Community Portal and the Academy as accelerators for our company. We want to have a clear view on who we address and how to serve them best. We also would like to identify possible new user groups and how they can be attracted and attained as part of our community.

Can you help us identify who the people are that represent the average of our core users, their interests, needs and their challenges?
Can you help us to draw a picture of the personas we need to address as the base for our day-to-day work, to make marketing campaigns more successful, sales meetings more effective, attain new users and make it easier for new users to find their way around, depending on who they are and what they want to do.
Can you help us to understand what we can do to convince them of the value that the aixigo community can bring?

We can’t wait to listen to your field research results, your ideas and your advice.

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To the client's website

Research-oriented

In this project, the focus is on “discovering something new”

The Client

The Client

aixigo is a software company providing software for the financial industry. We provide the world’s fastest API-based Wealth Management Platform for creating individual, innovative and profitable wealth management services. Our platform enables banks, financial service providers and wealth managers to digitalize their service offerings. For more than 20 years, aixigo is successfully established in the market. Since its foundation, aixigo has grown continuously and currently employs around 150 people at its locations in Aachen, Zurich and London. This is from where we support banks, financial service providers and wealth managers throughout eight countries in the digitalization of their wealth management. We work together with well-known institutions such as Commerzbank, BNP Paribas, Vontobel, Hargreaves Lansdown and many more.

Co-Creator Client

This client might join the team for brainstorm session, meetings and preparatory sessions. The co-creator client is more actively involved in/during the project execution.
“We would like to support the students in brainstorming sessions and meetings if needed to give them insights into working with an established company and give our feedback during the process and not only at the end of the project.”