aixigo

Develop personas for Aixigo’s Community Portal and Academy to tailor offerings, improve marketing and sales activities, and enhance the user experience for developers using their financial software APIs.

The Project

The Project

The aixigo software is mainly a backend solution that needs to be integrated into customer systems or is used by partners to build frontends. To help partners understand the software, we have created a knowledge base, the Community Portal, and set up a learning platform, the aixigo Academy, with the first participants already certified. We provide sandbox environments for partners to test the software and plan to build a social community for our partners.

In November 2024, aixigo was acquired by Amundi, which aims to use aixigo’s Wealth Management software to expand its global offerings.

The Community Portal, which is not only used by software developers but also in sales and marketing presentations, is the main focus of the PREMIUM project.
The project involves analysing various existing and new user groups to understand their needs and create personas to tailor and expand aixigo’s offerings. We also need to look at Amundi to understand what motivates their users, enabling us to address their needs more effectively.

We are interested in a business view but also a psychological perspective on our users. Additionally, the change that we are going through due to the acquisition has an impact on our user groups, their interests and usage of our offerings.

Can you help us identify who the people are that represent the average of our core users, their interests, needs and their challenges?
Can you help us to understand what we can do to convince them of the value that the aixigo Community Portal and our further offerings can bring?
We can’t wait to listen to your field research results, your ideas and advice.

 

Do you like this project? Then apply for PREMIUM now!
To the client's website

Research-oriented

In this project, the focus is on “discovering something new”

The Client

The Client

aixigo is a software company providing software for the financial industry. We provide the world’s fastest API-based Wealth Management Platform for creating individual, innovative and profitable wealth management services. Our platform enables banks, financial service providers and wealth managers to digitalize their service offerings. For more than 20 years, aixigo has been successfully established in the market.
Since its foundation, aixigo has grown continuously and currently employs around 150 people at its locations in Aachen, Zurich, London and Ankara.
In November 2024 aixigo was acquired by Amundi, Europe’s biggest asset management company. Together with aixigo, Amundi will grow their Wealth Management offerings.

Co-Creator Client

This client might join the team for brainstorm session, meetings and preparatory sessions. The co-creator client is more actively involved in/during the project execution.
“We would like to support the students in brainstorming sessions and meetings if needed to give them insights into working with an established company and give our feedback during the process and not only at the end of the project.”