Eviden

Analyze how various road users utilize traffic information to inform their travel decisions, enabling Rijkswaterstaat (RWS) to effectively communicate relevant updates and influence user behavior to prevent traffic congestion, while leveraging diverse data sources and a multidisciplinary team to align user needs with traffic management objectives.

The Project

The Project

This project under the umbrella of Eviden aims to analyze how different types of road users—such as local commuters, long-distance travelers, truck drivers, and tourists—utilize traffic information to make decisions about their routes and travel times.
The ultimate goal is to enable Rijkswaterstaat (RWS) to inform these road users and communicate the relevant information via the right channels and experiences in the right time, and perhaps to some extent influence these behaviors and prevent traffic chaos, like the recent incident in Nieuwegein caused by the A2 highway closure.

RWS has access to various data sources, including congestion reports and roadworks updates. The challenge is to understand when and how users consume this information through tools like Waze, Google Maps, and radio broadcasts.

The project requires a multidisciplinary team with expertise in psychology, communication, information systems, user experience, data analysis/AI, legal and business to define a vision that aligns user behavior with RWS traffic management needs. The outcome of the project can hopefully serve as a catalyst for collaboration between Eviden and Rijkswaterstaat (RWS) by providing insights into user behavior and traffic management.

Eviden, with its expertise in data-driven digital transformation, can leverage this information to develop advanced traffic solutions, enhancing RWS’s capabilities in managing road networks efficiently. This partnership could lead to innovative public-private initiatives, improving traffic flow and reducing congestion. By showcasing innovative solutions and insights, Eviden aims to demonstrate the potential for impactful work in traffic management and digital transformation.

RWS, on the other hand, seeks to use the study as a source of inspiration for key stakeholders, highlighting new strategies for effective traffic management. Both organizations view the project as an opportunity to establish a strong partnership, combining Eviden’s technological expertise with RWS’s infrastructure capabilities to enhance societal mobility and safety.

For society, the project promises safer, more reliable travel experiences, decreased environmental impact through reduced emissions, and economic benefits from improved transport efficiency. Such advancements align with broader goals of sustainable urban mobility and smart city development.

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Design-oriented

In this project, the focus is on “creating something new”

The Client

The Client

Eviden is a global leader in digital transformation and part of the Atos Group, with an annual revenue of approximately €5 billion. It specializes in advanced computing, digital security, and net zero transformation, offering a wide range of industry-leading solutions.
Eviden operates in over 53 countries and employs around 57,000 professionals, providing expertise across various sectors including defense, financial services, health, and manufacturing. The company focuses on data-driven and sustainable digital transformation, leveraging its strong portfolio of patented technologies to support enterprises and public authorities in building their digital futures

Formal Client

This client provides an assignment and perceives the team of students as consultants doing a job for them. The formal client provides guidance and supports the team with feedback, but is not actively involved in project execution.