Belden

Develop a comprehensive and sustainable strategy to increase Belden’s visibility among European students, create a robust internship programme that aligns with long-term talent acquisition goals, and explore digital marketing and university partnerships to attract high-caliber interns and convert them into long-term employees.

The Project

The Project

Belden is a leading global company, yet its recognition among students in Europe remains limited. This presents a challenge in attracting top-tier talent for internship programs and other entry level positions that could serve as a gateway for future employment.

The goal of this project is to develop a comprehensive and sustainable approach to improve Belden’s visibility among students and to establish a robust internship program that appeals to potential future employees. This includes identifying effective ways to showcase Belden’s strengths and opportunities to students, making the company a preferred choice for internships and ultimately as an employer.

The project will also address internal challenges, such as securing budget allocation and managerial support for internship programmes. The team will be responsible for creating a strategic plan that outlines the steps necessary to build and promote an internship program that aligns with Belden’s long-term talent acquisition goals as well as explore key questions to be addressed in future years. Furthermore, the project will include market research for identifying ideal European countries and target universities that would be essential to ensure successful outreach.

Additionally, the project will explore how to leverage digital marketing and university partnerships to enhance brand awareness and attract high-caliber students. The outcome should be a sustainable plan that ensures Belden can consistently attract, engage, and convert interns into long-term employees.

The project may also, pending on the interest and promptness of the team, include developing a proof-of-concept for a digital campaign or partnership model with universities, as well as proposing strategies to gain internal buy-in for sustained investment in internship programmes.

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Design-oriented

In this project, the focus is on “creating something new”

The Client

The Client

Belden delivers the infrastructure that makes the digital journey simpler, smarter and secure. We do so by providing a performance-driven portfolio.

Belden has the industry’s most comprehensive suite of best-in-breed products. With over a century of expertise, our portfolio continues to support and advance what’s possible in essential network operations. Belden designs and manufactures a comprehensive range of networking, connectivity, and cable products that ensure reliable and secure communication for businesses worldwide. With our European Headquarter located in Venlo, Belden operates in multiple locations across the globe, serving industries such as automotive, energy, telecommunications, and cybersecurity.

Our customers are building a digital future – we build the foundation that makes it possible. The company is committed to delivering robust, tailored solutions that meet the evolving needs of its customers. The company has employees with forward-thinking expertise, that is deep and ever-expanding. Belden can tailor custom solutions to unique business challenges. Belden’s solutions are built to address evolving demands and growing ambitions to keep customers business moving forward.

 

Formal Client

This client provides an assignment and perceives the team of students as consultants doing a job for them. The formal client provides guidance and supports the team with feedback, but is not actively involved in project execution.
“While Belden will offer guidance and feedback throughout the process, the primary role will be to support the student team with insights and strategic direction rather than being actively involved in day-to-day project execution. This approach allows the student team to operate with a degree of independence, leveraging their creativity and research skills to deliver solutions based on the assignment provided, while Belden reviews progress and ensures alignment with overall goals.”