Within the cultural and creative sector, increasing online reach often feels like a challenge. Many traditional commercial marketing and SEO techniques don’t really fit, as they tend to clash with the artistic and societal values that FASHIONCLASH represents. With the constant and rapid technological developments, algorithms and geopolitics, online media strategies feel unethical while at the same makes smaller organizations like FASHIONCLASH depending on it.
What is needed is an approach that can structurally increase organic traffic and online reach, while staying true to the identity and character of the organization.
This PREMIUM project invites students to tackle this challenge by exploring and investigating creative ways to enhance FASHIONCLASH’s digital presence through innovative content marketing, SEO strategies suited to cultural organizations, and engagement techniques that resonate with international audiences.
The outcomes of this project are important because they can help FASHIONCLASH strengthen its role as a cultural platform that connects fashion, art, and society. By improving our online visibility and reach, we can showcase the work of emerging designers and artists to a broader audience, far beyond our physical events. This not only supports the professional development of creative talent but also enriches the cultural landscape of our region and contributes to international dialogue in the arts. Ultimately, greater visibility helps us create more impact and builds meaningful connections between culture and society. You will have the chance to turn your insights into real recommendations that directly impact our platform, helping emerging designers and artists gain the recognition they deserve.
Students will work closely with the FASHIONCLASH team to research existing digital practices, experiment with innovative approaches, and translate insights into practical recommendations. You will analyze what works in similar cultural and creative contexts, identify opportunities for organic growth, and develop strategies that balance visibility with authenticity. Your findings will become a concrete guide for our organization to implement immediately, ensuring long-term impact.
By participating, you will gain hands-on experience at the intersection of culture, strategy, and digital marketing. This project offers the chance to combine creativity, research, and strategic thinking to make a tangible difference in the visibility and success of a leading cultural platform.
Join FASHIONCLASH and help emerging designers and artists reach audiences far beyond physical events. Your ideas will shape how culture is shared online, contributing to a more inclusive, vibrant, and internationally connected fashion landscape.
