Help this International trade association in Blockchain applications, to discover any differences between how they market their value proposition to what members actually take away (or lack) when joining the association.

The Project

The Project

INATBA, the International Association for Trusted Blockchain Applications, is a trade association with 170+ members from private and public sectors, ranging from the smallest of start-ups to major international corporations. We provide our members opportunities to network, make a difference in policy development and contribute to the adoption of blockchain and other distributed ledger technologies. INATBA has 15 Working Groups ranging from Climate Action to Finance to Education and participates in events around the world.

In preparing for a transition from online interactions to a more in-person setting at conferences and meetups, INATBA wishes to evaluate its perception by the blockchain community compared to the actual experience of past and present members. We would like to discover any differences between how we market our value proposition to what members actually take away (or lack) when joining our association.

We offer our PREMIUM team the chance to conduct research in a dynamic and international environment and interact directly with member companies from diverse sectors in the context of an exciting, up-and-coming technology. Selected students will make a real difference in the association, determining in how we market ourselves and where we allocate future resources.

The outcomes from this PREMIUM project will be key in helping INATBA develop its business strategy in the context of post-COVID operations and offer a better experience for new and existing members. Members are the “lifeblood” of INATBA and it is imperative to us as an organization that we meet their expectations and offer a membership experience that is enriching and beneficial. In doing so, we aim to provide a platform to advance the global blockchain ecosystem, leveraging the most innovative aspects of the technology to transform blockchain applications in key areas like climate action, finance and social impact. We want to support our members in reaching their business goals and in turn contribute to a more innovative world. In return, we are excited to offer PREMIUM students the opportunity to work with a wide variety of our member companies in the context of a very exciting disruptive technology.


In this project, the focus is on “discovering something new”

The Client

The Client

INATBA is the leading convener in the global blockchain ecosystem, offering developers, companies, and users of blockchain/distributed ledger technology a forum to interact with regulators and policymakers and bring blockchain technology to its next stage. INATBA currently has 170+ active nonprofit and enterprise members and is advised by more than 40 academic institutions and 23 governmental organisations and agencies from 15 countries across Europe, North America, Africa, Oceania and Asia. INATBA often issues research and commentary on blockchain regulation and policy from its 14 workgroups spanning finance, governance, education, healthcare, identity, climate action, and more. The mission of INATBA is to develop transparent and inclusive governance and cooperation models for blockchain applications, to inform policy and regulatory measures that may contribute to harnessing the many opportunities of blockchain through a close dialogue with policymakers and regulators, and promote regulatory convergence that drives potential impacts for society and the economy from these technologies.

Formal Client

This client provides an assignment and perceives the team of students as consultants doing a job for them. The formal client provides guidance and supports the team with feedback, but is not actively involved in project execution.