Fortuna Sittard, established in 1954, is the oldest professional football club in The Netherlands. Currently we play in the highest football level in The Netherlands. The pioneers of Dutch football, as we call ourselves, want to express our ambition to be a leader in innovation. We want be to first football club in The Netherlands wo has a complete CO2 neutral stadium.

Since 2021, Principion Holding became the major shareholder of Fortuna. One of the companies within the holding is the listed game and media technology giant Azerion. They have an different but innovative approach in the football business. They are pioneers, just like us. Our ambitions together are high.

As the pioneers of Dutch football, we want to express our ambition to be a leader in innovation. This, combined with our central position in society and responsibility to lead change, has made us adopt the idea to realize a carbon neutral operation.

As a starting point, we asked the Climate Neutral Group to calculate our carbon footprint in 2020. The available report is the foundation for a reduction plan and associated KPI’s for the mid and long term. With this, carbon reduction will be an important element of our overall 5-year strategy, and related annual budgets. We feel that it is important to establish a reduction ambition within our company and choosing our suppliers, our business partners accordingly. We now want to translate this ambition towards a concrete reduction strategy.

Which is why in this project, we request the help of PREMIUM students to:

1. Assess and validate the report created by Climate Neutral Group, also relating it to the recently published Circular Economy Guidelines of the UEFA.
2. Create a carbon reduction program for the next 5 years, including elements like stakeholder analysis and their possible role and contribution, business plan, budgeting, etc.

As a client, we don’t want to influence your way of thinking, which is why we give you all the space to be as creative and innovative as possible.

Fortuna Sittard, established in 1954, is the oldest professional football club in The Netherlands. Currently we play in the highest football level in The Netherlands. The pioneers of Dutch football, as we call ourselves, have experienced mixed fortunes throughout its history. We won the cup in 1957 and 1964 before they be relegated to the First Division in the 2002. Financial irregularities were discovered and the team faced bankruptcy over several seasons.
After getting into financial trouble again in 2016, the club was taken over by Turkish investor Işıtan Gün. The recent years have seen a slow but steady return to financial health, with sporting successes following suit. In 2018, after 16 years in the First Division, Fortuna be promoted to the Eredivisie.

Since 2021 Principion Holding becomes the major shareholder of Fortuna. One of the companies within the holding is the listed game and media technology giant Azerion. They have an different but innovative approach in the football business. They are pioneers, just like us. As we said the ambitions are high.