Help this market leader in global energy and services to ensure optimal brand image and creating new business solutions at a higher level in the value chain.

The Project

The Project

“-Hip Hip Hooray! ENGIE Services has a new name: We are now EQUANS!”
“-EQ..what” you say?
“-Yes that’s right EQUANS!”
“-EQUANS provide answers to the complex challenges our customers face, answers to the complex challenges of energy, industrial and digital transitions.“

“-Okay that sounds cool! But do our customers know that EQUANS is in fact the same as ENGIE? And that there are still as good as they were before?”

EQUANS is the new name of ENGIE Services NL. EQUANS is part of the international and listed ENGIE Group, a global energy and services group with 170,000 employees and a turnover of 55.8 billion euros in 2020. Worldwide, EQUANS is active in 17 countries with approximately 74,000 employees. The annual turnover is more than 12 billion euros. Approximately 5,500 employees work in the Netherlands and EQUANS realizes a turnover of 1.1 billion euros.

To stay market leader we want to develop and innovate our business model continuously.
And therefore we need your help to support us with some strategic insights regarding the following challenges:

  • How does EQUANS ensure that ENGIE’s former image and brand awareness are optimally utilized?
  • How can EQUANS engage with customers at a higher level in the value chain? (C level)
  • What does EQUANS need to do to move from a demand-driven supplier to a proactive solution-oriented partner?
  • What should EQUANS do to make the innovations in the service portfolio known and understandable to the employees (contract managers, account managers and sales).
  • How can EQUANS position and introduce new solutions in the existing market?


In this project, the focus is on “discovering something new”

The Client

The Client

EQUANS, formerly known as ENGIE Services, is part of the international ENGIE Group. EQUANS is the world leader in multi-technical services with offices in 17 country hubs. In the Netherlands, we employ approx. 5.500 people with a revenue of 1.1 billion euros. We design and provide customized solutions to improve our clients’ technical equipments & processes. EQUANS’ expertise and knowledge of the specifics of its customers’ businesses enables us to support them in their energy, industrial & digital transitions.

Videos about EQUANS NL:



Co-Creator Client

This client might join the team for brainstorm sessions, meetings, and preparatory session. The co-creator is more actively involved in/during the project execution.